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Frank Koerver (1)

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The Communication Strategy Handbook

Toolkit for Creating a Winning Strategy

2019 || Hardcover || Betteke van Ruler e.a. || Peter Lang Publishing Inc

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.

The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain con...