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How To Research Trends - Revised Edition
Move beyond trendwatching to kickstart innovation
2023 || Paperback || Els Dragt || BIS Publishers || met inkijkexemplaar
Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.
This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, i...
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How to Research Trends Workbook
2018 || Paperback || Els Dragt || BIS Publishers || met inkijkexemplaar
Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle. It will help you to find direction and which corners to take when you are scanning, analysing and applying the trends for any type of challenge or topic. This guide is to be used in combination with the book 'How to Research Trends'.
You can use it to challenge yourself o...