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Know Your Onions - Corporate Identity
Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys
2019 || Paperback || Drew de Soto || BIS Publishers
Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the sector, honing your skills or if you have to tackle identity projects in the real world, Know your Onions – Corporate Identity is a broad introduction on identity design (not branding - don’t worry, you’ll learn the difference).
If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then...