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Deepika Jeyakodi (1)

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The Innovation Matrix

3 Moves to Design a Winning Strategy for Innovation and Intellectual Property

2019 || Paperback || Deepika Jeyakodi e.a. || BIS Publishers || met inkijkexemplaar

CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING

Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated.

The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take yo...