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Charles Lambdin (1)

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Presumptive Design : Design Provocations for Innovation

2016 || Paperback || Leo Frishberg e.a. || Elsevier

Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people “inventing? the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days.

Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and...