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Airline Operations and Management / 2nd edition
A Management Textbook
2023 || Paperback || Gerald N. Cook e.a. || Taylor & Francis
Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.
Updates for the second ...