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End of Business As Usual
Rewire the Way You Work to Succeed in the Consumer Revolution
2011 || Hardcover || Brian Solis || Wiley
It's a new era of business and consumerism-and you play a role in defining it Today's biggest trends-the mobile web, social media, real-time-have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. "To be successful in business, you need to see what others don't.
Start with this book. Someone's going to do it, why not you?" -Mark Cuban, owner o...