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Qualitative Research Methods for Media Studies / 3rd edition
2021 || Paperback || Bonnie S. Brennen || Taylor & Francis
This fully updated third edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and digital research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices fo...