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Bertil Hulten (1)

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Sensory Marketing

An Introduction

2020 || Paperback || Bertil Hulten || SAGE

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.