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Rethinking Sustainability in Facilities and Workplace Management
2022 || Paperpack || Frank Melissen e.a. || Taylor & Francis
This book discusses sustainability within the facility management industry. However, it is not another anthology of so-called best practices and the seemingly endless range of certification schemes. It is also not a (marketing) guide on how to communicate high-pitched sustainability ambitions to potential customers to increase (short-term) market share.
Instead, this book is based on the realisation that most facility management businesses and departments actually find it hard to truly integr...
Imagineering: Innovation in the Experience Economy
2014 || Paperback || Gabrielle Kuiper e.a. || CABI Publishing
To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers.
This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory ...