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B.J Fogg (1)

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Persuasive Technology

Using Computers to Change What We Think and Do

2019 || Paperback || B.J Fogg || Elsevier

Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides frameworks for understanding this domain. It describes real examples of persuasive technologies.