An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.

This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.

A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to planning resources and presenting your work.