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Economie van Experiences / Druk 4
2015 || Paperback || Albert Boswijk e.a. || Pearson Benelux B.V. || met inkijkexemplaar || ook als eBook
"Albert Boswijk and his colleagues are the pre-eminent experts in Experience Management in Europe. This book brings all of their knowledge and wisdom together and is vital reading for anyone seeking to create value from experience."
- Prof. Chris Voss. London Business School
"Economy of Experiences_is_a great book that extends our ideas -- disagreeing with us on occasion! It pushes forward what we know about today's Experience Economy, focusing on those that are meaningful and co-created. (In f...
Economie van experiences, 4e editie (e-book)
2015 || E-book via Bookshelf || Albert Boswijk e.a. || Pearson Benelux B.V.
"Albert Boswijk and his colleagues are the pre-eminent experts in Experience Management in Europe. This book brings all of their knowledge and wisdom together and is vital reading for anyone seeking to create value from experience."
- Prof. Chris Voss. London Business School
"Economy of Experiences_is_a great book that extends our ideas -- disagreeing with us on occasion! It pushes forward what we know about today's Experience Economy, focusing on those that are meaningful and ...
