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Disruption in Action
7 inside stories of how global companies take on digital transformation
2022 || Paperback || Alexandra Jankovich e.a. || SparkOptimus
Tech is changing the world, and large organizations are adapting on the fly. But why do most digital initiatives crash?
Disruption in Action reveals how to take on digital and win. It tells seven company stories, covering the high-level strategy through to the operational nitty-gritty, all based on the authors’ inside experience as Europe’s leading digital transformation experts. They take a unique fictionalized approach to dig deep into not just the tech, but also the people side of chang...