Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face.

Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effec...

An essential text for HND and first year Hospitality Management degree students which examines the relevance and applications of general management theory and principles to hospitality organisations. Using contemporary material and case studies the book indicates ways in which performance may be improved through better use of human resources. Rigorous academic theory is related to hospitality practice, based on the author's great knowledge of the hospitality industry.

The text takes a vocatio...

John Hendry, a leading management scholar, looks at the nature and practice of Management in this Very Short Introduction. Tracing the development of management over the last century, he looks not only at what managers do, but also provides an insight to modern management theory. He considers the influences of national and organizational culture, the relationship between power and domination, managing in different cultures, approaches to management, and at the accountability of managers and m...

In the new edition of this lively and accessible Very Short Introduction to Buddhism, Damien Keown looks at all the distinctive features of the major world faith; examining the development of Buddhist thought over the centuries, its impact on daily life in contemporary society, and the spread of Buddhism throughout the world.

Buddhism: A Very Short Introduction introduces the reader to the teachings of the Buddha and to the workings of Buddhism in daily life. Damien Keown looks at the distinc...

From the MAN BOOKER PRIZE- and WOMEN'S PRIZE-SHORTLISTED author of Swing Time, White Teeth and On Beauty - a masterful and intimate novel of modern London life'A triumph. Every sentence sings' Guardian'Intensely funny, richly varied, always unexpected. A joyous, optimistic, angry masterpiece' Daily Telegraph'Smith's most satisfying novel.

Funny, sexy, weird, full of acute social comedy. She's up there with the best around' Evening StandardZadie Smith's brilliant tragicomic NW follows four Lon...

Teaching English Literature 16 - 19 is an essential new resource that is suitable for use both as an introductory guide for those new to teaching literature and also as an aid to reflection and renewal for more experienced teachers. Using the central philosophy that students will learn best when actively engaged in discussion and encouraged to apply what they have learnt independently, this highly practical new text contains: discussion of the principles behind the teaching of literature at t...

This third edition of Hans Bertens bestselling book is an essential guide to the often confusing and complicated world of literary theory. Exploring a broad range of topics from Marxist and feminist criticism to postmodernism and new historicism Literary Theory: The Basics covers contemporary topics including:reception theory and reader response theorythe new criticism of postmodernismthe after theory debatepost-humanism, biopolitics and animal studiesaestheticsLiterary Theory: The Basics hel...

This innovative collection of original essays showcases the use of social networks in the analysis and understanding of various forms of crime. More than any other past research endeavor, the seventeen chapters in this book apply to criminology the many conceptual and methodological options from social network analysis. Crime and Networks is the only book of its kind that looks at the use of networks in understanding crime, and can be used for advanced undergraduate and beginner’s grad...

North Korea is an impoverished, famine-ridden nation, but it is also a nuclear power whose dictator Kim Jong-un regularly threatens his neighbors and adversaries, the United States in particular, with destruction. Even though Kim and President Donald Trump's responses to him dominate the daily headlines, the idea that North Korea is a menace is not a new one. Indeed, ever since Korea was first divided at the end of World War II, the tension between its northern and southern halves has riveted...

Winner of the prize for New Edited Book at The Royal Society of Medicine & The Society of Authors' Medical Book Awards, this textbook for medical students covers orthopaedics, trauma and rheumatology in one volume. It offers both core information regarding what the student needs to know about these specialties and an extensive series of cases with questions and answers that illustrate the thinking behind common everyday practice. The book offers a standard approach to history taking and physi...