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Calculus: Early Transcendentals
2018 || Hardcover || Michael Sullivan e.a. || Macmillan
The trusted resource you need to meet the challenges of teaching Calculus.
The trusted author team behind this textbook have understood the challenges instructors face in a Calculus course and have crafted a resource that gives you the tools to meet them. This text helps students learn calculus conceptually, while also emphasizing computational and problem-solving skills with a wide array of problems including engaging challenge problems and applied exercises that model the physical sciences,...
The Social Animal
2018 || Paperback || Elliot Aronson e.a. || Macmillan
The Social Animal 12e
The Social Animal is a CLASSIC text used in social psychology classes for almost 50 years and a powerful introduction to the field for countless students across the U.S. and the world.
The new edition of this venerable text retains Elliot Aronson's clear, engaging narrative voice, while adding the scholarly insights of a new coauthor—his son, New York University professor, Joshua Aronson. With a combination of the research and scholarship of the most distinguished fath...
Insight
How to succeed by seeing yourself clearly
2018 || Paperback || Tasha Eurich || Macmillan
Nominated as one of the 2019 Thinkers50 Radar group
Research shows that self-awareness is the meta-skill of the 21st century – the foundation for high performance, smart choices, and lasting relationships. Unfortunately, we are remarkably poor judges of ourselves and how we come across, and it’s rare to get candid, objective feedback from colleagues, employees, and even friends and family. We can ALL learn to be more self-aware.
Integrating hundreds of studies with her own research and wo...
Psychology / 8th edition
2018 || Hardcover || Peter O. Gray e.a. || Macmillan
Introductory psychology with an evolutionary perspective.
Peter Gray’s evolutionary perspective and emphasis on critical thinking have made his comprehensive yet accessible introduction to psychology a widely respected classroom favourite. The eighth edition continues this tradition with co-author David Bjorklund who engages and stimulates students to investigate the big ideas in psychological science.
Experiencing Childhood and Adolescence
2018 || Paperback || Janet Belsky || Macmillan
A brief, accessible, and engaging journey through Childhood and Adolescence
Janet Belsky’s Experiencing Childhood and Adolescence reflects a scientist’s understanding of key research, a psychologist’s understanding of people, and a teacher’s understanding of students. With all of this, the book itself is at just the right length and level of coverage to fit comfortably in a single-term course. With its clear presentation and integration of detailed real-world examples, this acclaimed ...
Biochemistry: A Short Course / 4th edition
2018 || Paperback || John L. Tymoczko e.a. || Macmillan
Derived from the classic text originated by Lubert Stryer and continued by John Tymoczko and Jeremy Berg, Biochemistry: A Short Course focuses on the major topics taught in a one-semester biochemistry course. With its brief chapters and relevant examples, this thoroughly updated new edition helps students see the connections between the biochemistry they are studying and their own lives. Biochemistry: A Short Course is now supported in Achieve, Macmillan's new online learning platform.
Achiev...
Essentials of General, Organic, and Biochemistry
2018 || Hardcover || Denise Guinn || Macmillan
Essential chemistry for health careers and everyday life.
Now available with Achieve, Guinn’s Essentials of General, Organic and Biochemistry uses health and medicine as the framework for learning the fundamentals of chemistry in this student-centered one-semester text. The third edition focuses on core concepts and necessary maths skills, and features a revamped organization to align with traditional course organization and shorter, more condensed chapters. Easily digestible content and ...
The Development of Children
2018 || Hardcover || Cynthia Lightfoot || Macmillan
An authoritative chronological exploration of how the lives of children are shaped by biological and cultural factors.
This popular textbook is an authoritative chronological exploration of how the lives of children are shaped by biological and cultural factors. The book offers a lively, engaging, and always accessible examination of child development as a process involving the whole child within multiple, mutually influencing contexts. This is an accessible introduction to Developmental Psyc...
Global Brand Strategy
World-wise Marketing in the Age of Branding
2018 || Paperback || Jan-Benedict Steenkamp || Macmillan
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.
Secondly, their brand equity is responsible for a massive percentage of their firm's market...
Calculus
Early Transcendentals / 4th edition
2018 || Hardcover || Jon Rogawski e.a. || Macmillan
The author's goal for the book is that it's clearly written, could be read by a calculus student and would motivate them to engage in the material and learn more. Moreover, to create a text in which exposition, graphics, and layout would work together to enhance all facets of a student's calculus experience. They paid special attention to certain aspects of the text:1.
Clear, accessible exposition that anticipates and addresses student difficulties.2. Layout and figures that communicate the f...