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21,99
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Marketing 3.0 / 1st edition

From Products to Customers to the Human Spirit

2010 || Hardcover || Philip Kotler e.a. || John Wiley and Sons Ltd

Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

247,95
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Introduction to Thermal Systems Engineering / 1st edition

Thermodynamics, Fluid Mechanics, and Heat Transfer

2003 || Hardcover || Michael J. Moran e.a. || John Wiley and Sons Ltd

From the leading authors in the field, Michael Moran, Howard Shapiro, Bruce Munson, and David DeWitt, comes an integrated introductory presentation of thermodynamics, fluid mechanics, and heat transfer. The unifying theme is the application of these priciples in thermal systems engineering. Responding to pressures to reduce credit hours in the curriculum and to ABET-inspired objectives for more integrated treatment of engineering topics, this text surveys the field of thermal sciences with an...