This introduction to intercultural communication in international business, international relations and other situations of cross-cultural contact features the following unique highlights:

• It is rooted in history and anthropology, allowing the reader to situate intercultural issues in a wider humanistic framework.

• It offers practical advice that will be directly helpful in concrete intercultural settings.

• It goes through great lengths to warn against oversimplification and stereot...

Derived from the classic text originated by Lubert Stryer and continued by John Tymoczko and Jeremy Berg, Biochemistry: A Short Course focuses on the major topics taught in a one-semester biochemistry course. With its brief chapters and relevant examples, this thoroughly updated new edition helps students see the connections between the biochemistry they are studying and their own lives. Biochemistry: A Short Course is now supported in Achieve, Macmillan's new online learning platform.

Achiev...

One of the most important requirements of leadership is effective communication. The idea that some people are natural leaders and that others will never learn to show good leadership is now outdated. It has been replaced by the conviction that leadership and communication skills can be learnt.

This second edition of Communication in Organizations continues to give clear advice and guidance on communicating in a range of different contexts in the workplace. From handling complaints and breaki...

Learn the basics of Data Science through an easy to understand conceptual framework and immediately practice using RapidMiner platform. Whether you are brand new to data science or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Science has become an essential tool to extract value from data for any organization that collects, stores and processes data as part of its operations.

This book is ideal for business users, data analysts, business analysts, engineers, and analytics professionals and for anyone who works with data. You’ll be able to: Gain the necessary knowledge of different data science techniques to extract value from data. Master the concepts and inner workings of 30 commonly used powerful data science algorith...

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors - fast food and casual dining, hotels and quality restaurants and event, industrial and welfare catering. It also looks at some of the important trends affecting the food and beverage industry, cov...