Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."

--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

Your Complete Guide to Preparing for CompTIA(R) CySA+ Exam CS0-003 Cybersecurity is one of the fastest growing segments of the IT job market. The Cybersecurity Analyst+ (CySA+) certification will enhance your marketability, and this third edition of the CompTIA CySA+ Study Guide is your one-stop resource for everything you need to know to prepare for Exam CS0-003. Written by a pair of top cybersecurity experts, this book covers 100% of the new exam objectives with clear and concise informatio...

Known for its accuracy, clarity, and dependability, Meriam, Kraige, and Bolton's Engineering Mechanics: Statics, 9th Edition has provided a solid foundation of mechanics principles for more than 60 years. This text continues to help students develop their problem-solving skills with an extensive variety of engaging problems related to engineering design. In addition to new homework problems, the text includes a number of helpful sample problems.

To help students build necessary visualization ...

Improve your company's ability to avoid or manage crises Managing the Unexpected, Third Edition is a thoroughly revised text that offers an updated look at the groundbreaking ideas explored in the first and second editions.

Integrating theory and empirical evidence, Becoming a Master helps students and future managers master the dynamics and intricacies of the modern business environment. The text's unique "competing values framework" provides a deep and holistic understanding of what is required to effectively manage any type of organization. Readers learn to develop and apply critical managerial skills that encourage change, promote adaptability, build stability, maintain continuity, strengthen commitment and ...

The latest version of the official study guide for the in-demand CEH certification, now with 750 Practice Test Questions

Information security and personal privacy remains a growing concern for businesses in every sector. And even as the number of certifications increases, the Certified Ethical Hacker, Version 12 (CEH v12) maintains its place as one of the most sought-after and in-demand credentials in the industry.

In CEH v12 Certified Ethical Hacker Study Guide with 750 Practice Test Questio...

In the newly revised Fourth Edition of Flawless Consulting: A Guide to Getting Your Expertise Used, prolific author and renowned consultant Peter Block delivers the latest version of his bestselling book. He offers an intuitive and insightful distillation of research and over fifty years of firsthand experience, walking you through the skills, tools, and behaviors you'll need to employ to find success in the wide world of consulting. The book is a deep and contemporary discussion of what you ...

Umfassendes Lehrwerk über sämtliche Aspekte der Sedimentologie und der grundlegenden Stratigraphie

Das Buch Sedimentology and Stratigraphy führt in die Thematik ein und gibt den Leserinnen und Lesern Werkzeuge zur Interpretation von Sedimenten und Sedimentgesteinen an die Hand. Dabei werden die Prozesse der Bildung, des Transports und der Ablagerung von Sedimenten behandelt und auf die Entwicklung konzeptioneller Modelle für sämtliche Sedimentumgebungen ? von Wüsten über die Tiefsee un...

Qualitative Research in Nursing and Healthcare Discover how to conduct qualitative nursing research with confidence Co-authored by experienced researchers, Qualitative Research in Nursing and Healthcare offers practical and applied examples for those who carry out qualitative research in the healthcare arena. With clear explanations of abstract ideas and practical procedures, this updated edition incorporates recent examples in nursing research and developments in the qualitative field, provi...

A delightful, engaging, and comprehensive overview of interaction design Effective and engaging design is a critical component of any digital product, from virtual reality software to chatbots, smartphone apps, and more. In the newly updated sixth edition of Interaction Design: Beyond Human-Computer Interaction, a team of accomplished technology, design, and computing professors delivers an intuitive and instructive discussion of the principles underlying the design of effective interactive t...