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Resultaten (83)
100 Things Every Designer Needs to Know About People / 2th Edition
2020 || Paperback || Susan Weinschenk || Pearson || ook als eBook
Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.
Here are some of the questions this book will ...
Foundation Maths / 7th edition
2020 || Paperback || Anthony Croft e.a. || Pearson || ook als eBook
Deepen and broaden subject knowledge to set yourself up for future success Foundation Maths 7th Edition by Croft and Davison has been written for students taking higher and further education courses who may not have specialised in mathematics on post-16 qualifications, and who require a working knowledge of mathematical and statistical tools. By providing careful and steady guidance in mathematical methods along with a wealth of practice exercises to improve your maths skills, Foundation Math...
Fairhurst, Morano-Foadi and Neller's Law of the European Union / 13th edition
2020 || Paperback || Sonia Morano-Foadi e.a. || Pearson
Understand the complexities of EU law and its implications on UK lawLaw of the European Union, 13th Edition, by Morano-Foadi and Neller is a comprehensive and visually appealing coverage of the structure, law and practice of the European Union and its impact on UK law. This book sheds light on the constitutional arrangements of the EU, substantive areas of EU law and the political negotiation of regional interests of this unique legal entity. The 13th Edition provides an up-to-date coverage o...
Marketing Research / 6th Edition
Applied Insight, 6th Edition
2020 || Paperback || Dan Nunan e.a. || Pearson || ook als eBook
Marketing Research by Malhotra, Nunan and Birks is the leading marketing research text, focused on the key challenges facing marketing research in a European context.This comprehensive, authoritative and applied text offers you a clear explanation and discussion of concepts, a wealth of European and international case material showing how researchers apply concepts and techniques and integrates with online resources for students and an instructors' manual including key discussion points. It s...
Accounting and Finance: An Introduction (e-book)
2020 || E-book via Bookshelf || Eddie McLaney e.a. || Pearson
For undergraduate and MBA courses in Accounting and Finance. Gain a complete grounding in Accounting and Finance and develop skills to work with financial information Accounting and Finance: An Introduction 10th Edition by Eddie McLaney and Peter Atrill contains all the information on Accounting and Finance you need to start your career in business. With an emphasis on introducing topics in a step-by-step and accessible way, you will be taught how to understand and use financial informatio...
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (e-book)
Building, Measuring, and Managing Brand Equity
2020 || E-book via Bookshelf || Kevin Keller e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi...
Fundamentals of Strategy / 5th edition
2020 || Paperback || Richard Whittington e.a. || Pearson || ook als eBook
Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is compl...
Accounting Information Systems, Global Edition (e-book)
2020 || E-book via Bookshelf || Marshall Romney e.a. || Pearson
For one-semester undergraduate or graduate courses in accounting information systems. Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual course needs. The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regula...
Market Leader 3e Extra Advanced Student's Book & eBook with Online Practice / 3rd edition
Digital Resources & DVD Pack
2020 || Paperback || Pearson
Market Leader Extra is a five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers. New business skills lessons develop the business skills students need for working in business.
Longman Dictionary of Contemporary English
2020 || Paperback || Redactie || Pearson
Longman dictionaries are compiled using the Longman Corpus Network - a huge database of 430 million words of spoken and written English - collected from both British and American English sources. They are easy to use and easy to understand: they are written using a limited vocabulary of just 2000 words - the Longman Defining Vocabulary - ensuring that they all have clear and understandable definitions.