This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders. It navigates through the stages of (1) marketing analysis, (2) strategy development, (3) implementation of the marketing strategy via the marketing mix, and (4) marketing evaluation using established key performance indicators.

The book serves as a valuable resource for students, marketers, and business leaders navigating the dynamic marketing landscape, providing guidance t...

In an internationalised academic environment, lecturers and researchers increasingly need to use English to give lectures and presentations, to participate in seminars and conferences and to coach international students.Academic Spoken English offers help in the following areas:

- adapting a written text for a spoken register

- expanding spoken academic vocabulary

- using discourse markers, which structure the presentation for the audience

- improving delivery (pace, clarity, interaction with the...

As a therapist, you can create an overview and new insights for your clients with the metholology of An Extra Language. It is also a powerful tool to give direction to your questions during the therapy process.

An Extra Language focuses on visualizing the internal and external reality of the client. By working with Duplo figures, the client’s problem is depicted and the inner dialogue is made visible and stimulated. This gives the client a better overview and makes it easier to give direct...