Zoekfilters

Voorgeschreven bij
Saxion (2)

Resultaten (3)

41,45
Levertijd: 6 werkdagen
+
Bestel

Tourism / 5th edition

A Modern Synthesis

2020 || Paperback || Stephen J. Page e.a. || Taylor & Francis

Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a business approach to the subject, reflecting developments in the teaching and content of university courses, and the text covers both key principles and contemporary th...

69,95
Levertijd: 5 werkdagen
+
Bestel

Services Marketing / 4th edition

Integrating Customer Focus Across the Firm

2020 || Paperback || Alan Wilson e.a. || McGraw-Hill

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...

61,95
Levertijd: 4 werkdagen
+
Bestel

Business Accounting and Finance / 5th Edition

2020 || Paperback || Catherine Gowthorpe || Cengage Learning

Business Accounting and Finance, Fifth Edition, provides a clear, straightforward introduction to key management and financial accounting topics. In this new edition, a wealth of examples and real-life cases from well-known organizations, such as Lloyds, Tesco, Experian and Burberry, bring theory to life and prepare students for a successful career in the workplace.