Project management is characterised by systematic and integral control

of the development process, from creative idea to concrete product. This

book concentrates on the management of event projects. Events such as

festivals, exhibitions, conferences, arts productions, sports events and

company events draw a lot of attention. An initiative frequently ends in

failure, because the funding cannot be finalised, deadlines are not met or

budgets are exceeded. The professional approach of a project c...

To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers.

This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory ...