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Value Proposition Design
How to Create Products and Services Customers Want
2014 || Paperback || A Osterwalder || John Wiley and Sons Ltd
The authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist "Value Proposition Design" helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation,...
Designing Brand Identity / 5th edition
An Essential Guide for the Whole Branding Team
2017 || Hardcover || Alina Wheeler || John Wiley and Sons Ltd
Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.
Over 100 b...
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
2010 || Paperback || Alexander Osterwalder e.a. || John Wiley and Sons Ltd || ook als eBook
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...
Evil by Design : Interaction Design to Lead Us into Temptation / 1st edition
Interaction Design to Lead Us into Temptation
2013 || Paperback || Chris Nodder || John Wiley and Sons Ltd
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work.
The Design Thinking Playbook / 1st edition
Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
2018 || Paperback || Michael Lewrick e.a. || John Wiley and Sons Ltd || met inkijkexemplaar
A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidiscip...
Design Thinking for Business Growth / 1st edition
How to Design and Scale Business Models and Business Ecosystems
2021 || Paperback || M Lewrick || John Wiley and Sons Ltd
Reinvigorate your innovation approach with business ecosystems
In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.
Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, developmen...
HTML and CSS / 1st edition
Design and Build Websites
2014 || Hardcover || Jon Duckett || John Wiley and Sons Ltd
A full-color introduction to the basics of HTML and CSS! Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an en...
The Design Thinking Toolbox
A Guide to Mastering the Most Popular and Valuable Innovation Methods
2020 || Paperback || Michael Lewrick e.a. || John Wiley and Sons Ltd
How to use the Design Thinking Tools
A practical guide to make innovation happen
The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, t...