This straight-talking, fun book is aimed at fresh graduates planning a career in the creative industries

'Type Tricks' is about typographical rules and the underlying structure of the work process in the design of new typefaces. In that way, it is both a reference book and a user manual. In an illustrative format, it presents the different stages of type design in an easily accessible manner.

Being an expert as a typography professor, Sofie Beier knows exactly what the students need to know and how they can improve their skills. 'Type Tricks' is not only perfect for students, it also comes in h...

PRODUCTS THAT FLOW is an unusual book about common things that surround us every day. Fast-moving consumer goods, such as food, packaging, disposables, fashion, cheap gifts and gadgets. How can we deal with this huge amount of products in a more sustainable way? Our main challenge is to slow down and make our products last longer. Then we have to organize the flow and design our products in such a way that they can be easily transported and recycled or to render it harmless.

This book offers ...

My Icon Library is an essential collection of impactful images that will empower you to embark on your own journey of visual thinking and storytelling. The collection consist of the most common, interesting, weird and wonderful concepts created during the author’s visual thinking workshops.

The concepts are grouped into categories that regularly crop up at the workshops: ‘finance’, ‘technology’, ‘innovation’, ‘agile’ and ‘sales’, as well as broader themes such as ‘team...

The role of design professionals' in innovation is growing towards a more strategic one. They are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. However, since the strategic role of designers is a relativ...

We think, feel and talk in metaphors. Why not use them for design?

Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. 'Happy is Up, Sad is Down' is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics and advertising.

Metaphors show how to...

The book introduces an emerging domain of design that is of immense interest today not only to the academic design research community but also to those in the business community charged with the development of human-cantered products, systems, services and/or environments. All the information is new. There are no other books with this focus and coverage currently available.The book is written by two design professors from the USA and Holland and will be the perfect text book to use in educati...

There are many great design books in existence that teach us about design process, tools and methods. With the increasing popularity of design thinking and human-centred design we've also seen more material discussing various aspects of the practice. One missing aspect, almost in an ironic twist, is what it takes to be the actual person who is doing the designing.The name 'This Human' is referring to that person. The person who needs to observe to gain insight, to makes sense of their observa...

The enjoyable essays in this book provide a panoramic view over the subject of design. The essays are written to encourage designers and students of design to reflect upon their field. Fundamental questions are raised about the nature of design, about designers themselves, and about the role of design within the broader contexts of business an society.

Kees Dorst trained as an industrial design engineer at Delft University of Technology. He has worked as a product designer for various design f...

Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and structured activity, deliberately and purposefully, and with moments of increased creativity.

Th...