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Account management in de praktijk (Heruitgave)
2012 || Paperback || G.J. Verra || Adformatie Groep
De aanleiding
Als vervolg op het eerder verschenen boek
Account Management. Filosofie, instrumenten en implementatie van dezelfde auteur, dat eerder 'managerial' van karakter is, concentreert zich het
voorliggende boek meer op de concrete praktijk van account management.
Wat niet betekent dat het boek niet ook voor managers geschikt is - integendeel, bij het aansturen en begeleiden van account managers en het leiden van de commerciële operatie van de onderneming kunnen managers problemen
ond...
Beginning Teaching with Digital Technology
2022 || Paperback || Joanne Blannin || SAGE
The perfect guide for pre-service teacher education students, in both primary and secondary education, to help you use technology in your classroom to effectively support your students' learning.
Selling & Sales Management
2023 || Paperback || Spiller || SAGE
A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales management and today's role for sales data analytics.
The Digital Marketing Planner
Your Step-by-Step Guide
2022 || Paperback || Annmarie Hanlon || SAGE
A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to planning resources and presenting your work.
Qualitative Consumer and Marketing Research
2022 || Paperback || Russell W. Belk e.a. || SAGE
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
Leading Edge Marketing Research
21st-Century Tools and Practices
2012 || Paperback || Kaden || SAGE
Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
Experiential Marketing
Integrated Theory & Strategic Application
2022 || Paperback || Rose Leahy e.a. || SAGE
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
Wat je verkoopt ben je zelf
Waarom de beste reclame gratis is
2023 || Paperback || Erwin Wijman || Haystack
Probeer klanten niet om te praten, maar ga mét ze praten.
Vergeet dure advertenties, commercials en huizenhoge billboards. Klanten trek je aan door een persoonlijke relatie met ze op te bouwen, via sociale media, je website en in real life. Dat kost niets en levert veel meer op.
Wat je verkoopt ben je zelf is een eyeopener voor ondernemers en zzp’ers die bekend, bemind en zelfs begeerd willen worden zonder dat het geld kost. Met de strategieën en tips in dit boek kost reclame maken je al...
The Market Research Toolbox
A Concise Guide for Beginners
2015 || Paperback || McQuarrie || SAGE
An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills.
Marketing Research: Planning, Process, Practice
2023 || Paperback || Benzo || SAGE
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.