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Hardcover (12)
Paperback (6)
Verschijningsjaar
2023 (12)
2022 (6)

Resultaten (18)

217,00
Levertijd: 3 werkdagen
met 5% korting 206,15
+
Bestel

Advertising and Promotion / Druk 5

2023 || Hardcover || Hackley || SAGE

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.

152,00
Levertijd: 3 werkdagen
met 5% korting 144,40
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Bestel

Marketing Planning & Strategy

2023 || Hardcover || Dawes || SAGE

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

167,00
Levertijd: 3 werkdagen
met 5% korting 158,65
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Bestel

Sensory Marketing

2023 || Hardcover || Hulten || SAGE

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

42,00
Levertijd: 3 werkdagen
met 5% korting 39,90
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Bestel

Beginning Teaching with Digital Technology

2022 || Paperback || Joanne Blannin || SAGE

The perfect guide for pre-service teacher education students, in both primary and secondary education, to help you use technology in your classroom to effectively support your students' learning.

196,00
Levertijd: 3 werkdagen
met 5% korting 186,20
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Bestel

Global Marketing and Advertising / Druk 6

2023 || Hardcover || de Mooij || SAGE

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

75,00
Levertijd: 3 werkdagen
met 5% korting 71,25
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Bestel

Selling & Sales Management

2023 || Paperback || Spiller || SAGE

A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales management and today's role for sales data analytics.

196,00
Levertijd: 3 werkdagen
met 5% korting 186,20
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Bestel

Digital Marketing

Strategic Planning & Integration

2022 || Hardcover || Annmarie Hanlon || SAGE

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.

142,00
Levertijd: 3 werkdagen
met 5% korting 134,90
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Bestel

The New Marketing

2023 || Hardcover || Burgess || SAGE

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

200,00
Levertijd: 3 werkdagen
met 5% korting 190,00
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Bestel

Direct, Digital & Data-Driven Marketing / Druk 5

2023 || Hardcover || Spiller || SAGE

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

21,00
Levertijd: 3 werkdagen
met 5% korting 19,95
+
Bestel

The Digital Marketing Planner

Your Step-by-Step Guide

2022 || Paperback || Annmarie Hanlon || SAGE

A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to planning resources and presenting your work.