Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.

Written and edited by leading scholars from around the globe, this handbook presents a unique overview of strategic supply management, for the first time lending a conceptual cohesion to a collection of disparate perspectives on all aspects of this multidisciplinary field .

Global in scope and unmatched in its coverage of both academic research and professional best practice, this is an essential resource for those studying and teaching PR