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Verschijningsjaar
2023 (11)
2022 (4)
2011 (3)
2021 (2)

Resultaten (25)

58,00
Levertijd: 3 werkdagen
met 5% korting 55,10
+
Bestel

Social Marketing Casebook

2022 || Paperback || Jeff French e.a. || SAGE

Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.

68,00
Levertijd: 3 werkdagen
met 5% korting 64,60
+
Bestel

Marketing Strategy & Management

2023 || Paperback || Diane M. Phillips || SAGE

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.

63,00
Levertijd: 3 werkdagen
met 5% korting 59,85
+
Bestel

Baron, S: Relationship Marketing

2010 || Paperback || Baron || SAGE

Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.

97,00
Levertijd: 3 werkdagen
met 5% korting 92,15
+
Bestel

Social Marketing to Protect the Environment

What Works

2011 || Paperback || McKenzie-Mohr || SAGE

Shows how social marketing can be successfully used to change environmental behaviour

53,00
Levertijd: 3 werkdagen
met 5% korting 50,35
+
Bestel

Consumer Behaviour

2023 || Paperback || Zubin Sethna || SAGE

This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

154,00
Levertijd: 3 werkdagen
met 5% korting 146,30
+
Bestel

Social Marketing

Behavior Change for Good

2023 || Paperback || Nancy R. Lee e.a. || SAGE

Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

48,00
Levertijd: 3 werkdagen
met 5% korting 45,60
+
Bestel

Influencers and Creators

Business, Culture and Practice

2023 || Paperback || Robert Kozinets e.a. || SAGE

This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.

67,00
Levertijd: 3 werkdagen
met 5% korting 63,65
+
Bestel

Political Marketing: Theory and Concepts

Theory and Concepts

2022 || Paperback || Robert P. Ormrod e.a. || SAGE

Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.

79,00
Levertijd: 3 werkdagen
met 5% korting 75,05
+
Bestel

Principles and Practice of Marketing / Druk 3

2023 || Paperback || Blythe || SAGE

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

68,00
Levertijd: 3 werkdagen
met 5% korting 64,60
+
Bestel

Consumer Behaviour

Applications in Marketing

2021 || Paperback || Robert East e.a. || SAGE

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.