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68,00
Levertijd: 3 werkdagen
met 5% korting 64,60
Consumer Behaviour
Applications in Marketing
2021 || Paperback || Robert East e.a. || SAGE
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
69,75
Levertijd: 3 werkdagen
Global Marketing and Advertising / 6th edition
Understanding Cultural Paradoxes
2021 || Paperback || Marieke de Mooij || SAGE
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.