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Verschijningsjaar
2011 (3)
2019 (2)
Verschijningsvorm
Paperback (7)
Hardcover (2)

Resultaten (9)

63,00
Vandaag besteld,
morgen verzonden
met 5% korting 59,85
+
Bestel

Baron, S: Relationship Marketing

2010 || Paperback || Baron || SAGE

Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.

97,00
Vandaag besteld,
morgen verzonden
met 5% korting 92,15
+
Bestel

Social Marketing to Protect the Environment

What Works

2011 || Paperback || McKenzie-Mohr || SAGE

Shows how social marketing can be successfully used to change environmental behaviour

73,00
Vandaag besteld,
morgen verzonden
met 5% korting 69,35
+
Bestel

Marketing Research

A Concise Introduction

2017 || Paperback || Bonita Kolb || SAGE

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

131,00
Vandaag besteld,
morgen verzonden
met 5% korting 124,45
+
Bestel

Cases in Marketing Management

2011 || Paperback || Clow || SAGE

A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.

131,00
Vandaag besteld,
morgen verzonden
met 5% korting 124,45
+
Bestel

Marketing for Entrepreneurs

2019 || Paperback || Crane || SAGE

Provide your students with practical insights, strategies, and tips on how applying marketing concepts can increase the chances of new venture success

149,00
Vandaag besteld,
morgen verzonden
met 5% korting 141,55
+
Bestel

Grewal, D: Retail Marketing Management

The 5 Es of Retailing

2019 || Hardcover || Grewal || SAGE

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

69,00
Vandaag besteld,
morgen verzonden
met 5% korting 65,55
+
Bestel

Nontraditional Media in Marketing and Advertising

2013 || Paperback || Blakeman || SAGE

A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.

220,00
Vandaag besteld,
morgen verzonden
met 5% korting 209,00
+
Bestel

Marketing Communications

Objectives, Strategy, Tactics

2018 || Hardcover || Rossiter || SAGE

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

69,00
Vandaag besteld,
morgen verzonden
met 5% korting 65,55
+
Bestel

SAGE Brief Guide to Marketing Ethics

2011 || Paperback || Publications || SAGE

The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.