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International Business Eng. ed / Druk 3
2022 || Paperback || Radha Jethu-Ramsoedh e.a. || Noordhoff || met inkijkexemplaar || ook als eBook
- International Business can be widely used as a general introduction to international entrepreneurship;
- appealing examples from everyday practice and facts & figures make international business come to life;
- places international entrepreneurship in a European context.
International Business is an accessible textbook that highlights the basic principles of international entrepreneurship. It is the English version of Internationaal ondernemen and can be widely used as an introduction to in...
Blue Ocean Strategy / 1st edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
2015 || Hardcover || W. Chan Kim e.a. || Harvard Business School || met inkijkexemplaar
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents--now updated and expanded with new content. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books...