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Pearson (23)
Innovation Management and New Product Development (e-book)
2020 || E-book via Bookshelf || Paul Trott || Pearson
Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book kee...
Business and Management Consulting / 6th edition
Delivering an effective project
2020 || Paperback || Louise Wickham e.a. || Pearson || ook als eBook
Gain consulting insights into business decision-making in today's environmentBusiness and Management Consulting, 6th Edition, by Wickham and Wilcock, first published as Management Consulting over 20 years ago to guide students through the consultancy process. This edition, renamed Business and Management Consulting, reflects the way in which the consulting world has changed over the past two decades - new digital technologies have made information more accessible and changed the way businesse...
Statistics for Managers Using Microsoft Excel / 9th Global Edition
2020 || Paperback || David Levine e.a. || Pearson || ook als eBook
For one-semester courses in Introduction to Business Statistics. The gold standard in learning Microsoft Excelfor business statistics Statistics for Managers Using Microsoft (R) Excel (R), 9th Edition, Global Edition helps students develop the knowledge of Excel needed in future careers. The authors present statistics in the context of specific business fields, and now include a full chapter on business analytics.
Guided by principles set forth by ASA's Guidelines for Assessment and Instructi...