Learn the techniques and applications of marketing communications in a European context

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...

Business Partner is flexibel en modulair opgebouwd, bevat functionele taal én heel veel oefenmateriaal op het gebied van zakelijk Engels. Deze methode Engels heeft interessante, dynamische lessen die voor veel interactiviteit in het klaslokaal zorgen. Engelse vaardigheden worden grondig behandeld samen met soft business skills die nodig zijn voor iedereen die in een internationale omgeving wil gaan werken.

Business Partner gives students the practical training they need to bridge the gap between the classroom and the world of work. It helps learners to make measurable progress in learning English while helping to make them more employable.

Business Partner does not assume any knowledge of the workplace, and is designed for students with no work experience. It also provides many suggestions and alternative ways to use the material for those students already in work.

Each level is written to a sy...

This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in Java Programming. A fundamentals-first introduction to basic programming concepts andtechniques Introduction to Java Programming and Data Structures seamlessly integrates programming, data structures,and algorithms into one text. With a fundamentals-first approach, the text...

A practical, easy-to-read text with a managerial approach to operations management For undergraduate and graduate course in operations management. Operations Management: Processes and Supply Chains provides students with a comprehensive framework for addressing operational process and supply chain issues and uses a systemised approach whilst focusing on issues of current interest. The 13th Edition provides ample opportunities for students to experience the role of a manager with challenging p...

Thought you couldn't learn statistics? You can - and you will! Even You Can Learn Statistics and Analytics, Third Edition is the practical, up-to-date introduction to statistics - for everyone! Now fully updated for "big data" analytics and the newest applications, it'll teach you all the statistical techniques you'll need for finance, marketing, quality, science, social science, and more - one easy step at a time. Simple jargon-free explanations help you understand every technique, and exten...

Student Course Book Authentic texts from the Financial Times and other sources develop reading skills and provide essential business vocabulary. Interviews with business people and experts develop listening skills, such as prediction, listening for specific information and note taking. Language Work develops students' awareness of common problem areas and introduces grammatical concepts.

Market Leader Extra is a five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers. New business skills lessons develop the business skills students need for working in business.