As more and more companies gain a global reach, managing cultural differences is an increasingly important part of every job. This book demonstrates how culture affects management practice, from organisational structure to strategy and human resource management. Drawing upon evidence from the authors' research, it encourages managers to reconsider, explore and transfer alternative practices across national boundaries.

As well as providing an insight into other cultures, this text provides rea...

For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concep...

Today's most accessible, accurate, current, and engaging introduction to basic pathophysiology Human Diseases: A Systemic Approach, Eighth Edition is today's most comprehensive visual survey of the common diseases affecting each body system. This edition has been extensively updated and reorganized to present the field's latest knowledge more efficiently and intuitively than ever. Organized by organ system, it contains completely rewritten chapters on cancer, the nervous system, mental illnes...

This custom edition has been created to enhance your studies. Featuring Pearson content and resources from established authors, plus current case studies and articles, Pearson is devoted to helping your learning. Strengthen your academic skills and take your first step toward professional aspirations now!