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Pearson (12)

88,95
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Digital Marketing / 8th edition

Strategy, implementation and practice

2022 || Paperback || Dave Chaffey e.a. || Pearson || ook als eBook

"I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too - which is why we use it on our postgraduate practitioner programmes.

We make a copy available to every student in the University. No other text comes close and literally thousands of our graduates have benefitted from...

49,95
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Logistics and Supply Chain Management / 6th edition

2022 || Paperback || Martin Christopher || Pearson || ook als eBook

Supply chains and the logistics activities that drive them are critical to business success. Logistics and Supply Chain Management has the most up-to-date practical tools to manage the people and processes that allow businesses to gain and maintain competitive advantage through their supply chains. You'll discover how effective development and management of supply chain networks will help businesses cut costs and enhance customer value.

The sixth edition of this bestselling book has been comp...