Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

Longlisted for the Man Booker Prize 2013 and the Baileys Women's Prize for Fiction 2014Home is a foreign country: they do things differently there . . .

In a tiny flat in West London, sixteen-year-old Marina lives with her emotionally delicate mother, Laura, and three ancient Hungarian relatives. Imprisoned by her family's crushing expectations and their fierce unEnglish pride, by their strange traditions and stranger foods, she knows she must escape. But the place she runs to makes her feel ...

Expanding beyond the traditional focus on advanced companies to cover emerging markets and developing economies, Essentials of International Economics takes a modern approach to make the material more accessible.

A riveting and revealing exploration of the world created by computer algorithms and its impact on individuals, from the workers across the globe who feed artificial intelligence systems with data to the shocking, often mysterious impact of algorithms on our own behaviour, as consumers and citizens.

Living Physical Geography focuses on interactions between people and physical geography, using pedagogical features (in the textbook and online) to create a modern synthesis of the science of physical geography.

The new edition of Living Physical Geography is now supported in Achieve, Macmillan’s new online learning platform. Achieve is the culmination of years of development work put toward creating the most powerful online learning tool for Geography students. It houses all of our renown...

A regional and global approach to world history that highlights society and culture Long praised by instructors and students for its accessible regional chapter structure, readability, and sustained attention to social history, the Eleventh Edition of A History of World Societies includes even more features and tools to engage today's students and save instructors time. This edition includes more help with historical thinking skills, an expanded primary source program in print and online, and...

A fresh, student-accessible, global perspective to health psychology

Health Psychology provides an accessible and empirically-based approach to understanding health psychology. It goes beyond other mainstream textbooks by introducing students to global and cross-cultural health issues, covering cutting-edge scientific and medical topics in ways that students can understand. The author integrates core theory, research, and practice in an engaging and practical way.

The author integrates the bi...

Signature storytelling reveals how economics plays out in our world.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells’ signature storytelling style and uncanny eye for revealing examples help readers understand how economic concepts play out in our wo...

Prompting students to question how they encounter biology in their daily lives.

Available for the first time with Achieve, What is Life? teaches students to ask the questions they need to understand how biology plays out in their daily lives. The rigorously updated fifth edition brings forward the features that made the book a classroom favorite (chapters anchored to intriguing questions about life, spectacular original illustrations, innovative learning tools) with a more focused and flexibl...

Introduce the work of clinical psychologists whilst remaining mindful client experience.

This is the ideal textbook for introducing undergraduates to Clinical Psychology. Focussed on the field’s professional issues and ethics, research methods, and evidence-based approaches to assessment.and intervention this title provides a comprehensive foundation for students. It does this with the critical backdrop of cultural sensitivity and a life-span perspective ensuring diversity of content and ex...