Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of ’the user‘ is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today’s complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users.

'Rethinking Users' introd...

Highly creative thinkers are good at seeing connections. By enhancing your ability to see connections, you can enhance your creativity. Based on this observation, a solid theory and the latest neuroscience, this exercise book is for people who want to become better creative thinkers.

Creative Thinker’s Rethink Book trains your ability see and make connections - the underlying mechanism that helps you to think creatively. The exercises in this book forces you to go beyond the obvious - to th...

Design for Sustainability Survival Guide concerns all the details on applying sustainability requirements in design. It is a critical and concise overview of the important facts from all imaginable angles. The book is written and illustrated to inform, support and inspire future designers.

The guide covers everything in sustainability: from personal reader experience to universal guiding principles, from energy use and the flow of materials to the role of time, consumption, use, circularity a...

Creativity Today - the management book on applied creativity and written by Ramon Vullings & Igor Byttebier - has inspired tens of thousands of managers, teachers and students around the world. Now this book is made available again in a revised version, under a new title, new subtitle and with a new cover design. All intended to focus this creativity classic more on education and to emphasize its attractiveness as a basic guide for businesses, schooling institutions and organizations that wis...

Je onderhandelt elke dag, of het nou met zakenpartners, collega's, thuis of elders in de samenleving is. De uitdaging is niet om zo veel mogelijk te winnen ten koste van de ander maar om samen te zoeken naar mogelijkheden die voor beide partijen het meeste opleveren. Het uitgangspunt van dit boek is dat het zowel mogelijk als noodzakelijk is om samen waarde te creëren, de consequenties redelijk te verdelen en tegelijkertijd de relatie te versterken. Nu de populariteit van 'zoveel mogelijk wi...

If your business hasn't already embraced visual thinking, why not?

Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engagement. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another's ide...

This book presents 75 ways to look at art and 75 life lessons you can learn from it. From the works of ancient Egypt and Greece to today's abstract and conceptual pieces, by way of Leonardo, Dürer and Rembrandt, Picasso, Warhol and Ai Weiwei, art inspires us to take a fresh look at the fundamental questions we face. Questions about success, about love,about work, about friendship and about life and death.Think Like an Artist, Don't Act Like One is a lively introduction to art history as it r...