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Brand Positioning
Connecting Marketing Strategy and Communications
2020 || Paperback || Erik Kostelijk e.a. || Taylor & Francis
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between...
Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support, Global Edition
2020 || Paperback || Ramesh Sharda e.a. || Pearson
Nonprofit Management - International Student Edition
Principles and Practice
2021 || Paperback || Michael J. Worth || SAGE
This best-seller provides a comprehensive, insightful overview of key topics nonprofit leaders encounter daily. Worth covers both the governance and management of nonprofit organizations, helping readers understand what they are and how they work. The text balances research, theory, and practitioner literature with current cases and the latest data.
International Marketing / 4th Edition
2020 || Paperback || Pervez Ghauri e.a. || McGraw-Hill
Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover:*The importance of international marketing to creating growth and value*The management practices of companies, large and small, seeking ma...
Exploring Public Relations and Management Communication / 5th edition
2020 || Paperback || Ralph Tench e.a. || Pearson || ook als eBook
Develop a clear understanding of the concepts and best practices in public relations
Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of th...
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Human Resource Information Systems - International Student Edition
Basics, Applications, and Future Directions
2021 || Paperback || Richard D. Johnson e.a. || SAGE
Providing a thorough introduction to the field of Human Resource Information Systems (HRIS), this one-of-a-kind book shows how organizations can leverage HRIS to make better people decisions and manage talent more effectively.
The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality / 1st edition
Skills for Successful Ventures
2020 || Paperback || Professor Marios Sotiriadis || Emerald Publishing Limited
This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism. It constitutes a valuable contribution to developing the necessary knowledge, competencies and skills of entrepreneurial decision-making and ventures.
It would serve as a guide for those studying ...
Euroclash
The EU, European Identity, and the Future of Europe
2020 || Paperback || Berkeley || Oxford University Press
A major new interpretation of European integration. Leading scholar, Neil Fligstein, provocatively argues that European integration has produced a truly transnational European society.
Fundamentals of Aviation Operations
2020 || Paperback || Gert Meijer || Taylor&Francis
This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them. Numerous books have been written about aviation, but most are written by and for specialists, and assume a profound understanding of the fundamentals. This textbook provides the basics for understanding these fundamentals.
It explains how the commercial aviation sector is structured and how technological, economic and political forces define...
ISE Introducing Communication Theory: Analysis and Application / 7th edition
2020 || Paperback || Richard West e.a. || McGraw-Hill
Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience that guides students to master, recall, and apply key concepts while providing automatically graded assessments.