Zoekfilters
› Philip Kotler (6)
› Gary Armstrong (5)
› Stephen Robbins (5)
» Toon alle opties (93)
› Paul Krugman (4)
› Alexander Osterwalder (3)
› Alistair Brandon-Jones (3)
› Barry Render (3)
› Betsey Stevenson (3)
› Chuck Munson (3)
› Courtland Bovee (3)
› Duncan Angwin (3)
› Jay Heizer (3)
› John Thill (3)
› Jonathan Berk (3)
› Justin Wolfers (3)
› Michael Solomon (3)
› Nigel Slack (3)
› Patrick Regner (3)
› Peter Atrill (3)
› Peter DeMarzo (3)
› Richard Whittington (3)
› Ricky Griffin (3)
› Robin Wells (3)
› Adam Grant (2)
› Alan Melville (2)
› Anthony Kelly (2)
› Avinash K. Dixit (2)
› Bas Karreman (2)
› Bill Burnett (2)
› Brenda Mattison (2)
› Catherine Wang (2)
› Charles Horngren (2)
› Christopher M. Dent (2)
› David Anderson (2)
› David Hillier (2)
› David Jobber (2)
› Don Getz (2)
› Ed Weenk (2)
› Eddie McLaney (2)
› Elnora Stuart (2)
› Erik Peek (2)
› Erin Meyer (2)
› Eveline Osseweijer (2)
› Fiona Ellis-Chadwick (2)
› Gallup (2)
› Gary Rees (2)
› Gelijn Werner (2)
› Gerry Johnson (2)
› Greg Marshall (2)
› Harvard Business Revie... (2)
› Henk Schmidt (2)
› Henk van der Molen (2)
› Henry Mintzberg (2)
› Jane Laudon (2)
› Jeanne Liedtka (2)
› Jeffrey Cornwall (2)
› Joe Miemczyk (2)
› John P. Kotter (2)
› Joseph Lampel (2)
› Karel Jan Alsem (2)
› Kenneth Laudon (2)
› Krishna Palepu (2)
› Larry Leifer (2)
› Madhav Rajan (2)
› Mairead Brady (2)
› Malcolm Goodman (2)
› Marc G. Baaij (2)
› Margaret Ray (2)
› Mats Alvesson (2)
› Michael Lewrick (2)
› Mickey Howard (2)
› Nada R. Sanders (2)
› Nicola Burgess (2)
› Nigel Lockett (2)
› Norman Scarborough (2)
› Patrick Link (2)
› Paul Healy (2)
› Project Management Ins... (2)
› Rajneesh Narula (2)
› Richard Blundel (2)
› Richard Brealey (2)
› Richard H. Thaler (2)
› Scott Smart (2)
› Simon Sinek (2)
› Srikant Datar (2)
› Stephen Taylor (2)
› Stewart Myers (2)
› Svend Hollensen (2)
› Thomas Johnsen (2)
› Timothy Judge (2)
› Tracie Miller-Nobles (2)
› Vassilios Ziakas (2)
› Vladimir PhD. Antchak (2)
› Warren J. Keegan (2)
› Yves Pigneur (2)
› Pearson (126)
› Taylor & Francis (83)
› Wiley (45)
» Toon alle opties (31)
› McGraw-Hill (22)
› Kogan Page Ltd (15)
› Macmillan (14)
› Cengage Learning (12)
› Oxford University Pres... (11)
› Harvard Business Revie... (8)
› Penguin (8)
› Springer (6)
› Bloomsbury Publishing (5)
› HarperCollins (5)
› Simon & Schuster (4)
› Cambridge University P... (3)
› Ebury Publishing (3)
› Elsevier (3)
› Goodfellow Publishers ... (3)
› Random House (3)
› Apple Academic Press I... (2)
› Boom (2)
› CABI Publishing (2)
› Chartered Institute of... (2)
› Columbia University Pr... (2)
› Emerald Publishing Lim... (2)
› Human Kinetics Publish... (2)
› Macmillan Learning (2)
› McGraw-Hill Education (2)
› Princeton University P... (2)
› Project Management Ins... (2)
› Red Wheel/Weiser (2)
› Taylor & Francis Ltd (2)
› WW Norton & Co (2)
› International Business (40)
› Master Consultancy and... (13)
› Logistics Management (9)
» Toon alle opties (30)
› Communication and Mult... (8)
› Technische Bedrijfskun... (8)
› Commerciële Economie (6)
› Creative Business (6)
› Hotel Management (6)
› Ondernemerschap & Reta... (6)
› Safety and Security Ma... (6)
› European Food Business (5)
› Industrial Engineering... (5)
› Master Shipping & Tran... (5)
› Finance & Control (4)
› International Event Ma... (4)
› International Financia... (4)
› International Hotel & ... (4)
› Tourism Management (4)
› Accountancy (3)
› Bedrijfskunde (3)
› Creative Media and Gam... (3)
› European Studies (3)
› HBO-ICT (3)
› Human Resource Managem... (3)
› International Tourism ... (3)
› Logistics Engineering (3)
› Ad Sales & Accountmana... (2)
› Business IT & Manageme... (2)
› Facility Management (2)
› International Agribusi... (2)
› International Finance ... (2)
› Software (2)
› Hogeschool Rotterdam (50)
› Haagse Hogeschool (HHS... (40)
› Hogeschool Utrecht (28)
» Toon alle opties (14)
› EuroCollege (11)
› Saxion (11)
› Aeres Hogeschool (5)
› Fontys Hogescholen (5)
› Zuyd Hogeschool (5)
› NHL Stenden Hogeschool (3)
› Tilburg University (3)
› Van Hall Larenstein Un... (3)
› Christelijke Hogeschoo... (2)
› Erasmus Universiteit R... (2)
› HAN University of Appl... (2)
› Universiteit van Amste... (2)
› Vrije Universiteit Ams... (2)
Studieboeken (492)
Marketing: Real People, Real Choices / 11th Global Edition
2022 || Paperback || Michael Solomon e.a. || Pearson
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate courses in the principlesof marketing. Companies donGÇÖt make decisions.People do.
Marketing: Real People, RealChoices is the only text to introducemarketing from the perspective of real people, who make real marketingdecisions, at leading companies every day. Timely a...
Hospitality Finance and Accounting
Essential Theory and Practice
2024 || Paperback || Netherlands) Rob (NHTV Breda University of Applied Sciences Ginneken || Taylor & Francis
Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area. The concise chapters cover the essential concepts, ideas and formulas to be mastered within the hospitality industry including income statements, balance sheets, pricing and budg...
Essentials of MIS / 15th edition
2023 || Paperback || Kenneth Laudon e.a. || Pearson
Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text's hands-on approach is designed to help you develop digital business skills and prepare you for a successful career in the MIS industry.
The 15th Edition features 4 all new cases per chapter and integrates new examples of today's companies using ...
Experiencing MIS / 8th Global edition
2021 || Paperback || David Kroenke e.a. || Pearson || ook als eBook
For undergraduate Introductory Management Information Systems courses. Help students understand the ways information systems are transforming businessAs technology continues to change the way organizations do business, knowledge of MIS is critical. Experiencing MIS illustrates how organizations use information systems to solve business problems every day.
This modular text uses illustrative cases, exercises, projects, and other aids to ensure students connect concepts to everyday life by maki...
Think Again
2021 || Hardcover || Adam Grant || Penguin
"Think Again is a must-read for anyone who wants to create a culture of learning and exploration, whether at home, at work, or at school... In an increasingly divided world, the lessons in this book are more important than ever."
--Bill and Melinda Gates
The bestselling author of Give and Take and Originals examines the critical art of rethinking: learning to question your opinions and open other people's minds, which can position you for excellence at work and wisdom in life
Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn. We surround ourselves with people who agree with our conclusions, when we should be gravitating toward those who challenge our thought process. The result is that our beliefs get brittle long before our bones. Intelligence is no cure, and it can even be a curse: there's evidence that being good at thinking can make us worse at rethinking. The brighter we are, the blinder to our own limitations we can becom...
Corporate Financial Management
2019 || Paperback || Glen Arnold e.a. || Pearson
Explore how finance theory works in practice with Corporate Financial Management, 6th edition. Find out how financial decisions are made within a firm, how projects are appraised to make investment decisions, how to evaluate risk and return, where to raise finance from and how, ultimately, to create value.
Need extra support? Join over 10 million students benefiting from Pearson MyLabs.
This title is supported by MyLab Finance, an online homework and tutorial system which can be used by stude...
Successful Employee Communications / 2nd edition
A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
2022 || Paperback || Sue Dewhurst e.a. || Kogan Page Ltd
Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people. Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working.
Easy-to-follow frameworks and checklists will help you conduct an internal com...
Foundations of Finance / 10th Global Edition
The Logic and Practice of Financial Management
2021 || Paperback || Arthur Keown e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate corporate finance courses.
The five key principles for the foundations of financeFoundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are...
Exploring Public Relations and Management Communication / 5th edition
2020 || Paperback || Ralph Tench e.a. || Pearson || ook als eBook
Develop a clear understanding of the concepts and best practices in public relations
Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of th...
Global Brand Strategy
World-wise Marketing in the Age of Branding
2018 || Paperback || Jan-Benedict Steenkamp || Macmillan
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.
Secondly, their brand equity is responsible for a massive percentage of their firm's market...