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Studieboeken (492)
Marketing Communications / 9th edition
Fame, influencers and agility
2023 || Paperback || Chris Fill e.a. || Pearson
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audien...
Strategic Corporate Social Responsibility / 6th International Student Edition
Sustainable Value Creation
2022 || Paperback || David Chandler || SAGE
Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance the competing interests of the firm's stakeholders' understanding that what they expect today ma...
Multinational Business Finance / 16th Global Edition
2023 || Paperback || David Eiteman e.a. || Pearson
Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase a firm's value, the authors have embedded real-world mini-cases throughout, applying chapter concepts to the types of situations managers of real multinational firms encounter. The 16th Edition attempts to capture the rapid evolution of our global marketpl...
Contemporary Human Resource Management
Text and Cases
2021 || Paperback || Adrian Wilkinson e.a. || SAGE
Written by experts in the field, this well-established book covers the core fundamentals of HRM and examines contemporary issues such as work-place bullying, flexibility and emotion at work.
Research Methods for Leisure and Tourism
2017 || Paperback || A. Veal || Pearson
Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key featuresCoverage of both qualitative and quantitative research methods, ensuring a balanced approa...
Economics for Business / 9th edition
2022 || Paperback || John Sloman e.a. || Pearson
Why study Economics for BusinessGood economic decision making is fundamental to the success of business Economic decisions lie at the heart of business. Economics is all about the choices between alternatives and how to weigh up their costs and benefits. Studying this book will help you understand such choices and how to make them successfully when you take up a job or perhaps run your own business.
Businesses need to make choices of what and how much to produce, what techniques to use, who t...
Intro to Python for Computer Science and Data Science: Learning to Program with AI, Big Data and The Cloud, Global Edition
2021 || Paperback || Paul Deitel || Pearson
Reframing Organizations / 7th edition
Artistry, Choice, and Leadership
2021 || Paperback || Lee G. Bolman e.a. || Wiley
AN ELEGANT FRAMEWORK FOR MORE EFFECTIVE LEADERSHIP
Bolman and Deal's four-frame model has been transforming business leadership for over 40 years. Using a multidisciplinary approach to management, this deceptively simple model offers a powerful set of tools for navigating complexity and turbulence; as the political and economic climate continues to evolve, this model has never been more relevant than today.
The Structural Frame explores the convergence of organizational structure and function...
A History of the Global Economy
1500 to the Present
2016 || Paperback || Joerg Baten || Cambridge University Press
Why are some parts of the world poor today, while others are rich? At which point in time did they diverge, and what were the reasons? These core questions are addressed in a concise and accessible introduction to global economic development since 1500. Leading economic historians from across the globe provide overviews of major world regions together with global comparison chapters and case studies highlighting key themes, individuals, processes and events. Utilising a set of common developm...
Decision Analysis for Management Judgement / 5th edition
2021 || Paperback || Paul Goodwin e.a. || Wiley
Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them.
This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.